Hyderabad-based The Brew Kitchen eyes pan India expansion via franchise model

The Brew Kitchen is eyeing expansion on pan India scale. The Hyderabad-based company will be expanding through a franchise model.

The Brew Kitchen plans to launch outlets in Delhi, Haryana, Punjab, Uttaranchal, Uttar Pradesh, Rajasthan and Chhattisgarh. Moving forward, the brand is also aiming to expand in international markets.

The Brew Kitchen is serving a combination of two best cuisines from the world i.e. Lebanese and continental along with premium blended coffee and beverages.

Adarsh Vijayan, MD of The Brew Kitchen, said, “The main problem with the expansion is to reach the potential investors and the right people because there are a lot of people who are just exploring and there are a lot of people who are really serious. So, the bifurcation regarding this and reaching the right person to expand is the main Challenge.”

“We are open any idea about 300 square feet because we understand that India is a place with commercial property. We cannot just choose the exact location that we need, so we are open from 300 square feet,” he further stated.