IT firm Cardlytics launches its centre in Vizag

Cardlytics, an Atlanta-based IT company, has launched its first centre in Asia in Vizag, Andhra Pradesh.

Scott Grimes, CEO of Cardlytics, said, "The Nasdaq-listed company offered a purchase intelligence platform that makes marketing more relevant and measurable. The UK office was opened in London in 2013 and the Vizag one is our first one in India and with the office here we hope to leave our footprint not only in India but in Asia."

Headquartered at Atlanta, Cardlytics has offices in London, New York and San Francisco, and now in Vizag. Currently, the company is dealing with 2,000 financial institutions in the USA and the UK for running their banking reward programmes.

"In India, we want to foray slowly into the market and initially it will only be an R&D centre and we will serve our global clients from here. It will not be merely a BPO, but we will develop products and promote the right ecosystem for fintech," Grimes stated.