Japanese KOSÉ Corporation forays into Indian wellness space with Spawake brand

WI Bureau Sep 29 2017 - 3 min read

Based on the concept of refreshing and revitalizing the skin for a fresh, after-spa glow, the Spawake range will be marketed at women in their 20s and 30s living in urban areas.

Spawake is a skincare cosmetics brand developed independently by Japan’s KOSÉ Corporation to meet the needs of, and growth potential in the Indian cosmetics market. KOSÉ leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range. Reminiscent of Japan, all the products contain an extract of Japanese kelp (Laminaria Japonica) and sea salt, a common ingredient used in marine cosmetics. By protecting one’s skin against UV rays, drying and the harmful effects caused by environment, the products cater to urban women fighting daily environmental stress.

Under the Spawake portfolio, KOSÉ offers seven product variants and 13 SKU’s marketed at Indian women.

Spawake moisturising facewash: A rich, creamy lather enriched with sea minerals washes away daily sweat, dirt, dust and oil while retaining essential moisture. Available in 2 SKUs at price range between Rs 129 and Rs 69.

Spawake moisturising fairness day cream: A daytime moisturiser that protects against damaging UV rays, pollution and other environmental stress while delivering instant comforting moisture. Replenishes your skin with nutrient-rich SEA MINERALS and Vitamin E and maintains optimal moisture balance throughout the day. Available in 2 SKUs at Rs129 and Rs249.

Spawake moisturising fairness night cream: A night time moisturiser that nourishes and recovers skin overnight with nutrient-rich Sea Minerals and Vitamin E. Continuously moisturises for 8 hours to sleep off the damaging effects of environmental stress such as UV rays, dryness and pollution. Available in 2 SKUs for Rs129 and Rs249.

Spawake moisturising cold cream: A deeply hydrating cream that protects against harsh cold weather and helps relieve dry, rough and chapped skin. Its extra-rich texture melts onto the skin within the Stratum Corneum for immediate calming and soothing effects. Delivers nourishing Sea Minerals and Vitamin E deep inside the skin and seals in moisture for long-lasting hydration. Available in 2 SKUs for Rs129 and Rs249.

Spawake moisturising deep purity mask: A re-texturising cream mask that eliminates skin-dulling dead surface cells and impurities. Contains a minerals-rich blend of Seaweed Extracts and Vitamin E to nourish and regenerate your skin. Available in 1 SKU at Rs249.

Spawake whitening scrub facewash: A gentle scrub wash enriched with Sea Minerals, Vitamin C and Vitamin B3. Natural exfoliating grains polish away pore clogging impurities and dead skin cells that dull and darken your complexion. Available in 2 SKUs for Rs69 and Rs129.

Spawake whitening fairness gel cream: A multi-function daytime moisturiser that instantly brightens your complexion while protecting against harmful UVA and UVB rays. This fresh, non-greasy formula immediately melts into skin, infusing it with Vitamin C & Vitamin B3 to reduce dark melanin production and Algae Extract to protect from sun damages. Available in 2 SKUs for Rs129 and Rs249.

The Spawake products are available at urban supermarkets, mainly in Delhi NCR and on the leading e-commerce website.