Oberoi Group's ex president introduces new luxury brand 'The Postcard Hotel'

Kapil Chopra, former president of the Oberoi Group, has introduced a new experiential luxury hospitality brand, The Postcard Hotel.

Initially, The Postcard Hotel will have three operational hotels in Goa. The brand is planning to build and operate 50 hotels in the next 5 years. The Postcard Hotel will be present in seven more destinations, including Uttarakhand, Karnataka, Sikkim, Darjeeling, Sundarbans and Kanha Tiger Reserve, in the next 12 to 18 months across India.

Chopra said, "What I wanted to do with The Postcard Hotel is make luxury hotels for the modern audience but bring back the romance and charm of sun-kissed holidays. We wanted it to be rich in its experience but also wanted it to be simple. We believe guests want to stay in a place where the hotel does the thinking for them, where they get the simple things right, yet offer fantastic spaces for them to relax, meet like-minded people and experience local culture." 

"The Postcard Hotel is an intimate experiential luxury hotel brand which could vary from 8-50 rooms and will focus a lot on experiences even outside the hotel. Tariffs will range from Rs 15,000-35000," he added.