UK-based IDH London unveils its first store in South India in Hyderabad

IDH London, the UK-based renowned modest fashion store, has launched its first mercantile establishment in South India in Hyderabad, Telangana. The store has been unveiled at City Centre Mall, Banjara Hills, bringing internationally acclaimed products that are loved in more than seven countries.

IDH London was earlier known as the Islamic Design House. It was founded in 2005 in London.

Rahmath Unnisa, the franchise owner, said, “The ease of doing business in Telangana State and the government’s boost to entrepreneurship led the brand to set up its first store in Telangana’s capital city.”

Offerings by IDH London

The brand specializes in products that are a fusion of cosmopolitan style and modest fashion for women. It brings a notable variety of women wear from silken scarfs to exquisite skirts to modest jumpsuits, trousers to abayas in coveted varieties like denims, sports and partywear to headwear in futuristic and modern styles that are otherwise a rarity in Indian markets.

Other products such as Maxidress, scarfs, jilbabs are also available in manifold designs and variety besides products oozing contemporary Islamic style in soft, luxurious fabrics.

IDH London has proved its mettle in the Middle East and Africa with presence in international markets including Egypt, Kuwait, Saudi Arabia, UAE, Palestine, Jordan, UAE, South Africa and Mozambique.

Besides Hyderabad, the brand’s other outlet in India is in Calicut.

Created for feminine gender

The brand’s products allow customers to blend in the cosmopolitan culture without compromising their dignity and identity while flaunting flawless fashion. These products are intricately crafted to help the feminine gender embrace fashion that’s a perfect fusion of cosmopolitan style and modest art at the same time. IDH London has specially chosen the fabrics to keep the apparel weather friendly.

Some fabrics are designed to be weather friendly allowing women to protect their faces from excessive heat during summers and others in winter.

Mir Israr Ali Khan, Joint Owner of the Franchise, stated, “Hijabs and modest Muslim wear wooed the audiences at some of the industry’s biggest fashion events including New York Fashion Week. Some models adorned abayas and headscarves and made heads turn. Their designs despite exemplifying Modest Muslim fashion made a powerful and undeniable impact.”

“IDH London brings the modest Islamic fashion, which was previously available via limited channels and choice for people in Gulf countries to desiring consumers in India,” he added.