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Why Buying a Franchise of Generic Medicine is worth Investing

Vaishnavi Gupta
Vaishnavi Gupta Jul 13 2020 - 4 min read
Why Buying a Franchise of Generic Medicine is worth Investing
If you’re looking to start the generic medicine business, then opting for a Generic Aadhaar franchise could be the right step. 

As per recent reports, the Indian pharmaceutical industry is largely dominated by ‘branded generics’ that are cheaper, more effective, and safer. India is the second-largest producers of generic drugs, therefore, the generic market is anticipated to offer so much to the Indian economy.

Generic Medicine Business is a lucrative option for entrepreneurs. In generic pharmacy, the franchise system has so much to offer. If you’re looking to start the generic medicine business, then opting for a Generic Aadhaar franchise could be the right step. 

Generic Aadhaar, a very young and innovative startup, is founded by one of India’s youngest entrepreneurs, Arjun Deshpande. Known as a Pharma Wonderkid, started at a novice age of 16, this startup is a new revolution in the Indian pharma industry.

The company’s sole mission is to provide affordable and accessible high-quality medicines to every Indian. Ratan Tata joined hands with Arjun Deshpande in this highly impactful venture Generic Aadhaar for the betterment of every India.

Helping small stores prosper

About 60% of Indians cannot afford their daily dose of medicines due to high prices. High prices are caused due to the marketing and branding of generic molecules.

With the emergence of technology, came up online pharmacies. With huge investments, came up branded pharma chains which have now completely taken up space in the retailer market. This has led to a dip in sales of decades-old chemist shops leading to debts and eventually shut down for many of them.

Generic Aadhaar is helping solve the problems by aggregating single mom and pop chemist stores. They are completely eliminating the high cost of middlemen (stockists, distributors, etc.) which in turn reduces the cost of the generic medicine for the end consumer.

The brand is cutting down high promotional costs in single generic medicine marketing. This is a win-win situation for single stores as well as end consumers.

USP of Generic Aadhaar

Helping all its single stores get their golden days back by increasing their profit percentages. The brand makes sure every Indian gets the best quality and affordable generic medicines which in turn helps in the betterment of the quality of their life.

The company is selling all its medicines under the Generic Aadhaar brand exclusively at Generic Aadhaar stores across India. All its products are manufactured at WHO-GMP/USFDA accredited facilities which ensure the topmost quality of all medicines.

Business Model

Offline Model: The brand’s end consumer buys its medicines directly from its retail stores across India. It has max 2 stores in every Pincode.

Online Model: Generic Aadhaar has its own software installed at every outlet. A new mobile app will be launched soon and customers can download and purchase their regular medicines through this app. Promised delivery within 2 hours from its nearest outlet.

Master Franchise: Key Points & Investment

1. Only 1 Master Franchise allocated per city. Pre-requisites to owning a Master Franchise include:

2. Own/rented warehouse around 400 sq ft

3. Total investment required is Rs 12,00,000

4. Wholesale FDA drug license

5. Minimum 2 people for marketing in your area

6. 1 pharmacist compulsory – B.Pharm/D.Pharm

7. Computer, Wifi, Printer

Why partner with Generic Aadhaar for Master Franchise?

Master Franchise is exclusively authorised to operate in a single city and develop more than 100 Generic Aadhaar stores in the city assigned. He/she gets 1 free single franchise store. Assigned Generic Aadhaar single aggregated pharma stores in your city by you will receive goods only from the Master Franchise.

All queries and new single franchise opportunities received at Generic Aadhaar HQ will be routed to Master Franchise. 10% of every transaction will be given as profits to Master Franchise unlike 3-4% currently in the market. Exclusive support of marketing, software, training, uniforms will be available to master franchise.

Singe Franchise: Key Points & Investment

1. Pre-requisites to owning a Single Franchise include:

2. Own/rented place around 200 sq ft

3. The total investment required is Rs 4,00,000

4. Retail license

5. Refrigerator, furniture (counter + wooden furniture)

Why partner with Generic Aadhaar for Single Franchise?

Best quality medicines at the most affordable rates like never before. You will get lifetime software, uniforms, joining kit (consists of uniform), 2000 leaflets for distribution in your local area, push/pull sticker for the door, pharmacist badges, glow sign board, sidewall marketing stickers.

You will get profits of a minimum of 40%, depending on medicines. The brand helps you get your old customers back, retain them, and grow a new customer base while helping your business grow faster than the good old days. It helps you in cross-selling - the more affordable the medicines, the more are your chances of selling other goods in your stores.

You will further have a monopoly on your store in your area.

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