Zoe Concepts Pvt Ltd launches Global Furniture brand BoConcept in Bengaluru

Zoe Concepts Pvt. Ltd. has launched its first BoConcept flagship store in Bengaluru.

BoConcept, one of the most recognized brands in the premium furniture space, is a 65-year-Old Danish furniture manufacturer, which offers high-quality modern design furniture and accessories for living, dining, bedroom, home-office and outdoor spaces. It features products based on the principles of comfort and modern aesthetics by internationally acclaimed designers like Karim Rashid, Henrik Pedersen, Morten Georgsen, and Anders Nogaard.

Navin Khanna, Director of BoConcept India, said, “We are extremely excited about the launch of our first BoConcept flagship store in Bengaluru. Despite the ongoing global crisis, we would like to see this launch as a step in the forward direction.”

BoConcept’s Bengaluru Store

Its newest 4400 sq ft flagship store in Bengaluru, located at the up-market Sadashivnagar, Palace Road, the store constitutes of 14 studios, each showcasing different design concepts for living, dining, bedroom and home office spaces. The brand focus on customization gives its clients exclusive solutions for their needs. A wide range of options accommodates different tastes and budgets. The store also offers free interior consultations through our in-house design consultants that have undergone training styling and space planning. The brand also embodies practicality with a lot of its furniture being functional and expandable.

Each BoConcept store is designed by the BoConcept Design team to reflect the current global mood & style trends and is carefully curated to adhere to international standards. The design approach to all BoConcept is based on two basic principles the Metropolitan and the Scandinavian styling.

The Metropolitan style comes from the big-city lifestyle of the upscale metropolis whereas the Scandinavian style takes BoConcept back to its Nordic roots and design heritage where natural light plays an important role in creating a specific mood.

“Bengaluru has always been an important market for BoConcept, we have been involved in various residential projects in the city over the past few years. The upwardly mobile population of Bengaluru appreciates modern design and embraces practicality like no other. We see great opportunity for the brand to continue its growth in India through its newest store in Bengaluru,” he added.

Growth Story

BoConcept started as a small furniture company in 1952 by Jens Ærthøj and TageMølholm, in a sleepy town in Denmark. The young cabinetmakers had a simple ambition: to introduce quality Danish furniture to a broader audience. The audience now covers six continents, with close to 300 stores in over 60 countries, and counting. Built with passion and persistence, the brand’s mission is to become the number one recommended interior retail brand globally and with its clean lines and chic style, BoConcept has been progressively making its space in Indian homes.

BoConcept debut in India in 2016, with an investment of approx Rs 16 crore under the leadership of Navin Khanna, Director, Zoe Concepts Pvt Ltd, and is currently present in Delhi, Mumbai, Hyderabad. 

Navin further stated, “We have invested approximately 16CR in the brand since 2016 and are looking to pump in another 10 CR in the next two years with store launches planned in multiple cities. Our YOY growth too has been encouraging at 20-22% and we expect a similar graph for the coming years as well.”