Brand building
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Sneha Santra Jul 25 2018 - 3 min readInstagram has shown tremendous growth in recent years. With over 800 million users worldwide, Instagram has become mandatory for brand marketing. This provides an opportunity to market products to a more targeted and interested audience without spending an enormous amount of money on paid advertisements. Below are the various ways to make your brand Instagram ready. ...
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Sneha Santra Jul 17 2018 - 2 min readIn today’s competitive business world, it can get a little crowded. You must distinguish and make it stand out from others to build a strong and powerful brand. Below are the key points to set your brand apart from the competition. Tell your story Every successful brand has a fascinating story behind it. One of ...
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Uttara.J. Malhotra Jun 11 2018 - 3 min readMaintaining a corporate image is much more about just working on a logo or changing its tagline. At any point of time, to maintain and or transform your corporate identity effectively, you will need to ensure all materials are aligned with your mission, values, and purpose. International branding expert Landor & ...
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Nibedita Mohanta Mar 13 2018 - 4 min readThe ultimate aim of any business is that it can gather as many customers and make a name of its own, which is easily recognizable; in short to transform an idea into a brand is what a business looks out for. A business becomes brand when people both customers and rivals ...
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Nibedita Mohanta Jan 08 2018 - 4 min readAmid a fierce competition and tussle in the business world, it has become very vital for healthcare brands to utilise best ideas to succeed. The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest ...