celebrity endorsement
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WI Bureau Sep 29 2017 - 2 min readGlobally renowned healthy breakfast cereal maker, Kellogg’s has signed ace badminton player Saina Nehwal to an endorsement deal pegged at close to Rs 1.5 crore. The two yearlong deal has made Nehwal, who is currently positioned at No. 2 inwomen's singles, as the highest paid female sports endorser in India, beating tennis player Sania Mirza ...
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Sunil Pol Sep 29 2017 - 3 min readWith an aim to surprise Indian consumers with on-vogue range of glasses, the brand has recently launched Texture Collection of Vogue Eyewear for Indian consumers. Continuing with Bollywood Diva Deepika Padukone on board as its brand ambassador, Vogue Eyewear collection is inspired by the local traditions of India, Brazil and China, ...
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WI Bureau Sep 29 2017 - 2 min readUnilever’s skin care brand Vaseline has roped in Bollywood Diva Nargis Fakhri to re-launch its core variant Vaseline Intensive Care Deep with a brand new TVC. Known for her healthy and glowing skin, the actress demonstrates the scratch test and Vaseline’s power of healing in the new TVC. In the winter months, when your ...
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WI Bureau Sep 29 2017 - 2 min readLeading hair serum brand Livon, which has created a niche for itself in hair care category by offering easiest solution to detangle hair. With an aim to revamp its existing market position, the brand has reintroduced the next gen Livon Serum with ultra-lightweight formulation. Designed for today’s women who ...
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WI Bureau Sep 29 2017 - 2 min readLeading global health and Wellness Company, Bausch & Lomb has roped in style diva Lisa Haydon as the brand ambassador for its Lacelle coloured contact lenses. The company had introduced the product range a year back, after the successful introduction of Lacelle Colour in brown, grey, blue and violet. Available in 36 exclusive shades ...