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PTI Sep 29 2017 - 5 min readJunk food brands are engaging with young Facebook users to promote unhealthy foods which can contribute to obesity and lifestyle diseases, a new study has found, says a PTI report. Researchers at the University of Sydney have shed light on the digital marketing strategies of energy dense, nutrient-poor food (EDNP) ...
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Arvind RP, Kaya India Sep 29 2017 - 8 min readThe beauty and wellness Industry is ever growing and market players are looking at interesting avenues to benefit from the new avenue of opportunities. With multiple brands and growing competition, companies are constantly evolving their marketing approach to reach out to their customers in a much engaging manner. Traditional marketing channels are getting cluttered and ...
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Bharti Taneja Sep 29 2017 - 5 min readThe world is going gaga over social media. Be it consumers or brands, everyone believes the power of social media and are using it in their favour. All major brands are now focusing on product marketing via social media. This wonderful tool of Social Media Marketing is enough for not just brand promotion but indeed ...