fashion retail

Fashion Retail

Marks & Spencer introduces new marketing campaign

Franchise India Bureau Sep 29 2017 - 1 min read

British fashion brand Marks & Spencer has introduced new marketing campaign - Art of Marks & Spencer - especially curated for the Indian market to put the spotlight on linen in the country. This is the first time M&S India has launched a special campaign for a category like linen. The new campaign builds on ...

Share
Fashion Retail

Madura ventures with Forever 21 to run retail stores

Franchise India Bureau Sep 29 2017 - 3 min read

As per reliable sources, Madura Fashion & Lifestyle has emerged as a contender to snag India rights for running physical stores of the American fast-fashion brand Forever 21. Talks with Madura comes at a time when e-commerce major Myntra has also engaged with the fashion retailer, but a deal is yet to be signed, reported ...

Share
Fashion Retail

Bumchums launches new range of Casual Wear for Women

Franchise India Bureau Sep 29 2017 - 1 min read

Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women. Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women who lead an active life.The collection presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available ...

Share
Fashion Retail

Catering to timely profits

Neha Malhotra Sep 29 2017 - 4 min read

Watch has become more of a style statement than a necessity today. In an interview, Vishal Gurtu, Country Head, Egana India shares the origin, growth and success of the company.Neha Malhotra (NM): Shed some light on the inception of Egana India?Vishal Gurtu (VG): Egana India was founded in 1999 when Egana Goldfield of Germany was ...

Share
Fashion Retail

Franchising in Fashion - The Growth Journey

Devangshu Dutta Sep 29 2017 - 6 min read

Though the term “franchising” possibly first came to India in the late-1980s, the concept was already well-established much before that. In 1950s, Delhi Cloth Mills (DCM), a leading textile company, grew through a network of DCM branded “authorised dealer” retail stores across the country. In 1960s, Bombay Dyeing grew through its branded retail network, and ...

Share