new-age consumer
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Sneha Santra Aug 28 2019 - 2 min readTransparency has a different definition in the game of engagement! However, for a common consumer, it means knowing not only about the ingredients that go into a product, but also the impact (social, environmental, health) of the product they are buying. Today, the brands need to realise that transparency is not merely about a list ...
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Nibedita Mohanta May 15 2019 - 3 min readIndia’s rising middle class and increasing disposable incomes has continued to support the growth of domestic and outbound tourism. As per the Ministry of Tourism, foreign tourist arrivals (FTAs) in India increased 19.5 per cent year-on-year to 630,000 in May 2017. FTAs on e-tourist visa increased 55.3 per cent year-on-year to 68,000 in May 2017. ...
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Nibedita Mohanta Mar 20 2019 - 3 min readThe basic of growing a business is “understanding the needs and requirements of the customer”, upon which different strategies are built and changes are incorporated into the business. Capgemini recently launched a report of Capgemini titled “Retailers must ‘go the extra mile’ to overcome inefficient and unprofitable delivery models". In a recent interaction with ...
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Sara Khan Feb 14 2019 - 0 min read
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Sneha Santra Jan 04 2019 - 2 min readConsumers are the decisive factor behind the success of any business. For a business, it is important to take note of what’s hit with your consumers and what’s not. Some consumer trends are driven by technology and convenience, while others are moral decisions. Consumer trends change quickly, thus businesses are forced to act just as swiftly ...