Consumer Experience

Consumer Experience

Transparency: Key to winning consumer confidence

Sneha Santra Aug 28 2019 - 2 min read

Transparency has a different definition in the game of engagement! However, for a common consumer, it means knowing not only about the ingredients that go into a product, but also the impact (social, environmental, health) of the product they are buying. Today, the brands need to realise that transparency is not merely about a list ...

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Retail Franchise

Are Experiential Stores The Future of Retail Franchises?

Sneha Santra Aug 19 2019 - 5 min read

There was a time when shopping malls were rare and used to be jam-packed with consumers all year round. Retail stores didn’t have to put much effort into getting traction. However, given today’s scenario where a customer is spoilt for choice on their shopping options right from the comfort of their home to destinations, retailers ...

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Sales And Marketing Strategies

Methods for Driving Sales and Footfall at Offline Business Stores

Shahram Warsi Apr 04 2019 - 3 min read

Increasing sales and footfall at a particular venture have always been some primary concerns for the existing and aspiring franchisors. After all, these two factors eventually decide the fate of an organization – whether a brand is going to taste success or experience failure. The Indian ecosystem is among the biggest and largest business empires ...

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Theme Based Restaurant

How Can Franchisors Generate More Money By Investing In Theme Based Restaurant

Shahram Warsi Jul 25 2018 - 2 min read

With rising disposable income, Indians are willing to spend more in a restaurant for an experience along with the food. The millennials are opting to eat out more often, which has opened the door for restaurant franchisors to make money. Offering them limited cuisine and experience is no longer an option, as their ...

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Brand Building

Follow These 3 Key Methods To Make Your Franchise Brand Stand Out

Sneha Santra Jul 17 2018 - 2 min read

In today’s competitive business world, it can get a little crowded. You must distinguish and make it stand out from others to build a strong and powerful brand. Below are the key points to set your brand apart from the competition. Tell your story Every successful brand has a fascinating story behind it. One of ...

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