Beauty salon services app Yes Madam eyes to expand footprint in Tier 2 & 3 towns via franchise model

Yes Madam, the beauty salon services app, is eyeing at expanding its footprint in Tier 2 and 3 towns through the franchise model.

Currently, the start-up has a presence in 15 cities. It is further looking to move into 150 towns and cities in the next two years.

Yes Madam serves around 22,000 customers through the app each month. The company is planning to take this number to 1,00,000 a month in the next 2-3 years.

Mayank Arya, Director of Yes Madam, said, “We started our journey around three years back and are currently present in 15 cities, including Delhi, Gurgaon, Faridabad, Jalandhar and Jaipur. We are looking at moving into Tier 2 and 3 towns and cities through the franchise model.”

Following franchisee model

Of the 15 cities where it presently operates, Yes Madam follows the franchisee model in around seven cities.

The brand’s franchisees basically operate as its technology partners and are responsible for hiring and training of local beauticians to offer services according to the standards set by the company.

Services offered

Currently, Yes Madam ties up with various renowned beauty brands like O3+, VLCC, Lotus and Sara. The start-up claims to provide 100% authentic mono-doses that are either one-time use products or are handed over to the customer as the residual quantity, if any, after availing the service.

“Our competitors are the neighbourhood parlours as well as branded salon and we have often seen that there is a lack of transparency in their pricing as well as products used. So, when we ventured into this field, we wanted to address both these concerns,” Arya stated.

Yes Madam’s website clearly spells out the charges on a per minute basis for the different kinds of services availed. A customer will have to pay Rs 6 a minute for beauty services, while he or she will have to shell out Rs 10 a minute for a massage or makeup. Apart from this, the customer pays for the product used which usually comes in mono-sachet.

At present, the company engages with close to 600 beauticians in the markets that it operates in.

Arya added, “We have completed 3,00,000 bookings till date since our inception and our yearly turnover is around Rs 30 crore. We hope to be able to take this up to Rs 100 crore in the next one or two years, and we are confident of achieving this given that we have a monthly repeat rate of over 70 per cent.”