Consumer Behaviour
-
Indian Retailer Bureau Nov 12 2021 - 2 min read50 percent of families have increased spending on essential items, 18 percent of households increase in non-essential purchases. Overall household spending has increased for 63 percent of families in November, a surge of 7 percentage points from the previous month. With more people now venturing out for outdoor activities, the signs of health-related caution ...
-
Vaishnavi Gupta May 29 2020 - 4 min readFood Service industry Post-COVID COVID -19 has made consumers change their ‘preferences’ and these changes will remain for a longer period of time. Consumers are responding in a variety of ways and have differing attitudes, behaviors and purchasing habits. The food service industry will also see a huge change in consumer behaviour. In conversation with ...
-
Nibedita Mohanta Apr 10 2019 - 3 min readThe changing lifestyle, where work hours have increased causing stress level to shoot and the output is reflecting on the skin and hair. The increased pollution level has its effects on the skin and hair, which is why the demands of anti-pollution masks, international products, and services at home have also gone high. Let’s have ...
-
Nibedita Mohanta Mar 20 2019 - 3 min readThe basic of growing a business is “understanding the needs and requirements of the customer”, upon which different strategies are built and changes are incorporated into the business. Capgemini recently launched a report of Capgemini titled “Retailers must ‘go the extra mile’ to overcome inefficient and unprofitable delivery models". In a recent interaction with ...
-
WI Bureau Sep 29 2017 - 5 min readImproved income levels and shift in buying patterns of price sensitive Indian consumers often affect salon and spa business and led them lose their loyal clients. To beat this common problem with a sure shot solution on place, a Kolkata-based startup, Loyalie has conceptualized a new way of ensuring re-visit in salons and spas. Brainchild ...