customer satisfaction

Consumer Experience

Transparency: Key to winning consumer confidence

Sneha Santra Aug 28 2019 - 2 min read

Transparency has a different definition in the game of engagement! However, for a common consumer, it means knowing not only about the ingredients that go into a product, but also the impact (social, environmental, health) of the product they are buying. Today, the brands need to realise that transparency is not merely about a list ...

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Customer Experience

How to Increase Customer Experience in Your Salon and Spa Franchise Business

Sneha Santra Apr 17 2019 - 3 min read

Salon and spa industry is booming like anything and has a promising future. Realising the potential of the industry many entrepreneurs are venturing into the salon and spa industry to garner success. Salons and spas are literally everywhere and can be found at every nook and corner. Beauty Industry is all about the experience. With ...

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Customer Engagement

How to Engage Better with Customers While Competing in the Franchising Industry

Shahram Warsi Apr 09 2019 - 3 min read

An existing business owner or an aspiring one should know and understand the value of modern-day customers. Customers are usually the lifelines of any business that is either running or willing to run in the Indian business industry. Thus, it becomes necessary to value the modern day customers, engaging them in order to generate profits ...

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Co-working Space

Future of Working Space is in its Growing Stage

Nibedita Mohanta Apr 03 2019 - 3 min read

Customization according to the needs of the consumer has become the trend in today’s way of doing business. The customization is only limited to clothes, gifts, and food but even in the co-working spaces. Co-working as a concept refers to the style of working where the individuals can come and work independently yet together while ...

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Customer Experience

How Franchisors Are Improving Their Customers’ In-Store Experience and Driving Sales

Sneha Santra Mar 26 2019 - 3 min read

With the recent inundation of technology, customers are more inclined towards online shopping. Be it e-commerce or food, customers prefer to get things delivered at their doorstep. However, the traditional brick and mortar stores are still relevant and in demand. But, major players are fighting hard to compete with their online counterpart. Thus, it is ...

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